How ProTerra Bidding Works
Qualified Projects. Controlled Access. Transparent Pricing.
ProTerra Imagery was built to solve what the traditional pool sales model gets wrong.
This is not a lead program.
This is controlled project access.
Why the Traditional Pool Sales Model Fails Everyone
Most pool builders spend hundreds of dollars per lead.
They also carry internal costs for:
Sales reps
Designers
Commission structures
Marketing overhead
Those costs never disappear.
They get built directly into the homeowner’s contract price.
Homeowners ultimately pay for:
Sales commissions
“Free” design work
Lead acquisition
Speculative bidding
Builders end up with:
5–10% closing ratios
Wasted site visits
Price shoppers
Compressed margins
The system creates friction on both sides.
The ProTerra Approach
ProTerra works with homeowners before they contact pool builders.
Every project begins with:
Accurate drone-based property mapping
A build-ready pool design
A clearly defined scope of work
A homeowner who understands real pricing
You are not selling vision.
You are pricing construction.
Why ProTerra Designs Are Buildable
ProTerra was founded by a career pool designer and sales professional with extensive experience across the Emerald and Gulf Coasts.
Under normal market conditions, I averaged a 40% closing ratio while selling the highest-priced pools in the region.
That experience informs every project today.
Each design reflects real-world construction realities, including:
Hydraulics and equipment layout
Elevation and access constraints
Setbacks and permitting considerations
Build sequencing logic
These are not conceptual renderings.
They are designs created by someone who understands how pools are actually built.
How Builder Access Works
Each project is offered on a first-come, first-served basis.
Only three builders are allowed to participate
The first three builders who accept secure access
Once three opt in, bidding closes
No open bidding.
No flooding the market.
No race to the bottom.
This structure protects your time and eliminates unnecessary competition.
What This Means for You
Every accepted project provides:
A 33% opportunity before pricing skill is even considered
A fully qualified homeowner
A standardized scope that eliminates guesswork
Faster estimating
Cleaner contracts
Compare that to the industry average 5–10% close rate on purchased leads.
This is not volume.
It is leverage.
Pricing Transparency: The ProTerra Discount
Because ProTerra handles:
Design
Qualification
Scope definition
And because builders do not incur typical costs for:
Lead acquisition
In-house design
Sales commissions
Participation requires a clearly labeled:
“ProTerra Discount” line item
This line item:
Shows the homeowner that commission-based costs have been removed
Demonstrates pricing transparency
Confirms the homeowner is not paying for internal overhead
This is not a concession.
It is visible cost alignment.
A Better Alternative to Buying Leads
Instead of paying for low-intent volume leads, ProTerra builders receive:
Design-ready projects
Educated homeowners
Limited competition
Higher ROI on time invested
This model rewards:
Professionalism
Responsiveness
Build quality
Not marketing spend.
Our Commitment to Builders
We intentionally keep the builder pool small
We protect your time with upfront qualification
We maintain homeowner transparency
We never flood projects with bidders
If you are invited to participate, it is because you are trusted
The Bottom Line
The first three builders in get access.
Everyone else is locked out.
Builders save time.
Homeowners see pricing clarity.
Projects move forward faster and cleaner.
Participation Structure
There is no subscription.
There is no pay-per-lead model.
There is no marketing retainer.
Builders only invest when they choose to pursue a specific, qualified project.
Participation requires:
- A $300 Project Access Commitment -
- A 1% success-based project fee if a construction contract is signed -
The $300 commitment is credited toward the 1% success fee if the project closes.
If you are not selected or do not win the project, there is no additional obligation.
This structure ensures that only serious builders opt in — protecting everyone’s time.
Protect Your Margin. Control Your Opportunity.
Traditional Model
How Projects Are Acquired
• $150–$400 per lead
• 5–10% close rate
• $2,500+ marketing cost per signed contract
Internal Cost Structure
• 5% sales commission ($5,000 on $100k)
• In-house design labor
• Time spent on unbuilt projects
• Fuel, site visits, quoting time
Typical Total Acquisition + Commission Exposure
≈ $7,500–$10,000 per $100,000 project
Competition Structure
• Competing against multiple unknown bidders
• Price-driven comparisons
• Inconsistent scopes
ProTerra Model
How Projects Are Acquired
• No purchased leads
• No speculative marketing spend
• Design-ready, qualified homeowner
Cost Structure
• $300 Project Access Commitment
• 1% success fee ($1,000 on $100k)
• $300 credited if project closes
Typical Total Exposure
• Winning builder: $1,000
• Participating but not selected: $300
Competition Structure
• Only 3 builders per project
• 33% opportunity before pricing skill
• Standardized scope
• Clean, apples-to-apples bids
ProTerra is not a volume lead platform.
It is a controlled access model built for professional builders who value efficiency, margin protection, and qualified homeowners.
Only three builders are invited per project.
When access is full, bidding closes.
If you want access to design-ready, qualified projects in your market, apply for consideration below.